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Our Brand

The Credit Suisse brand focuses on a tradition of innovation stretching back over more than 150 years.

Campaign

  • Campaign

    Launched in 2006, the "Thinking New Perspectives" campaign underpins the bank's positioning as a leader in financial innovation.


Videos

  • Videos

    "Some think start-up. We think IPO." Our TV and cinema adverts challenge viewers' expectations and open up new perspectives.


Our Logo

  • Our Logo

    The Credit Suisse logo symbolizes the transformation of the bank into an integrated financial services company with operations spanning the globe.

Brand Essence

  • Brand Essence

    At the heart of the Credit Suisse brand lie the two apparently contrasting elements of "Tradition" and "Innovation".