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Brand Essence

Tradition and Innovation: The Two Elements That Drive the Credit Suisse Brand.

The Credit Suisse brand represents the Investment Banking, Private Banking, and Asset Management business areas as an integrated global bank. At its heart it combines the two apparently contrasting elements of tradition and innovation, thereby pursuing a unique market positioning. As a decisive competitive advantage, uniqueness is thus a key factor in the bank's success.

Credit Suisse Brand Essence

Tradition

"Tradition" encompasses more than 150 years of experience, with which Credit Suisse has amassed comprehensive expertise and capabilities in the sphere of financial services. The bank's employees and their talents allow us to identify opportunities and master challenges without ever losing sight of the bigger picture.

Innovation

"Innovation" represents the second core element of the brand. At Credit Suisse, the employees at our different divisions work day in, day out to develop new solutions, thus creating added value for the bank's clients.

Advertising Campaign

The two concepts "Tradition to Innovate" and "Thinking New Perspectives" are portrayed in the advertising campaign, which enables Credit Suisse to communicate its pioneering position within the financial services industry, and its innovative mindset to stakeholders.